Most people are aware by now what social networks
are. You’d be hard-pressed to find many people who don’t have some sort of
social network account, be it Facebook, LinkedIn, Flickr, or any of the other
various options available. Even my grandmothers are on Facebook, one of them
very actively! You’d be even harder pressed to find teens and preteens who don’t
have some kind of social media presence. Many of today’s students have been
online since they were just tots. They see social media as just a regular part
of interacting with their friends the same way I used to see passing notes in
between classes as a good communication method during the school day. Because
social networking is so ingrained in today’s students, I think social networks
certainly have a place in the school setting. I think using them in classroom
settings and in the media center is a good way to engage students and get them interested
in their education. It’s a way of meeting them on their level or speaking their
language. I think schools could use social media websites to their advantage in
a lot of ways.
In the media center alone, social media websites are
a great, free way to advertise the services and materials available to students
and teachers. As Mathews (2007, p. 80) notes, social media sites can help give
the library a more modern image and make it more appealing to younger patrons.
The media center may use its social media presence to advertise upcoming
events, such as book fairs and author visits. It may also be used to advertise
new books added to the collection. Mathews (2007, p. 81) notes social media
sites are also a good place for the library to post pictures and videos of such
events, as well as tours of the library. Social media websites can also be a
good way for librarians to gauge how patrons view the library and its services.
These websites allow users to comment on posts and give their opinions. This
could be a good way for a media specialist to see what’s working and what’s
not. A librarian might also use social media to conduct polls to get similar
feedback. The media specialist might also use social media to seek out patron
opinions on what books they’d like to see added to the collection.
In addition to traditional social media websites,
like Facebook, there are also sites that have other functions. One example is
the social bookmarking website Diigo. It allows users to bookmark websites and
access the bookmarks anywhere that has an internet connection. A media specialist
might use such a tool to create bibliographies for students and teachers.
As Fiehn (2008) notes, more and more people are
coming up with social networking software that can be used with library OPACs.
She notes Follett’s Destiny catalog has a social networking aspect that allows
patrons to rate materials and give reviews. Adding a social media aspect to the
OPAC could make it much more appealing to students and make them feel invested
in their library.
But social media websites aren’t just a good way for
the media specialist to connect with patrons. It’s also a good way for the
media specialist to connect with other people in his or her own profession.
Librarians may use social media to connect with librarians all over the world
and ask questions and get ideas from other in the field.
While social media websites do have a number of
perks for schools and media specialists, it’s important to note, many schools
do not allow students to use the websites in school, and they have good reasons
for making such a decision. As Mathews (2007, p. 80) notes, there are several
threats associated with social media sites, including online predators,
cyber-bullying, hackers, and addiction. All of these concerns are very real and
can put students at risk. I think just as we educate children not to talk to
strangers, or enter their cars, or leave their wallets unattended, we should
also be teaching them how to navigate the internet and social media websites
safely. Most of these kids are already using these sites at home, so they are
already facing these dangers. Educators and parents must be the ones to guide
students on how to protect themselves in the real world and online.
References:
Fiehn,
B. (2008). Social networking and your library OPAC! Multimedia &
Internet@Schools, 15(5), 27-29. Retrieved from http://www.mmischools.com/Articles/ReadArticle.aspx?ArticleID=59618
Mathews,
B.S. (2007). Online social networking. In
N. Courtney (Ed.), Library 2.0 and
beyond. (pp. 75-89). Westport, CT: Libraries Unlimited.